White Castle has added the Impossible Slider recipe to its menu. Credit: *Hajee.

White Castle has added Impossible Foods’ plant-based burger to its menu at three locations in Las Vegas, Nevada.

Called the White Castle Impossible Slider, the vegetarian burger is made from cheese, pickles and onions.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The new menu item will be available in White Castle’s Strip, Downtown, and Jean stores.

Impossible Foods first introduced the burger to three US locations in April 2018. This was later released to 13 states across the country in September 2018.

“White Castle is Impossible Foods’ largest customer so far and the partnership has been a total sensation.”

Impossible Foods chief operating officer and chief financial officer David Lee said: “White Castle is Impossible Foods’ largest customer so far and the partnership has been a total sensation, acclaimed by food critics and a social media phenomenon with a trending hashtag.

“There was never any doubt White Castle would get first priority for the national rollout of our new recipe.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company is also planning to expand the availability of the recipe to its remaining 377 stores over the next few months.

Impossible Foods has unveiled a new product upgrade to its plant-based burger at the International Consumer Electronics Show, which is currently available at White Castle restaurants in Las Vegas.

Impossible Foods introduced its burger in 2016 at Momofuku Nishi restaurant and is currently available at more than 5,000 restaurants in the US and select Asian countries.