Dunkin’ Donuts innovates its menu with the limited addition of Doughnut Fries and $2 breakfast sandwiches. Credit: @JAYCALLY.

US global doughnut and coffeehouse company Dunkin’ Donuts has released Doughnut Fries as a limited edition item to its menu.

The cinnamon-dusted snack, made from doughnut dough and priced at $2, is being trialled at a small number of locations in Boston, US and is available as part of Dunkin’s snacking menu Dunkin’ Run, which includes munchkin dippers, waffle breaded chicken tenders, gluten-free brownies, pretzel bites with honey mustard sauce and ham and cheese roll-ups.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

A Dunkin’ Donuts spokesperson said: “As part of Dunkin’ Donuts’ ongoing commitment to menu innovation and meeting the needs of on-the-go guests, the brand is now testing a new $2 snacking menu at a small number of its restaurants in the Boston market.

“The snacking menu features several new sweet and savoury items that pair perfectly with Dunkin’ Donuts’ signature beverages and are ideal for an energising afternoon break. The test is designed to gather valuable feedback from consumers, franchisees and their employees to help inform future decisions about a possible national rollout.”

As well as the Dunkin’ Run menu, the company recently launched a $2, $3 and $5 national value menu called Dunkin’ Go2s offering guests two breakfast sandwiches.

The breakfast sandwiches include two egg and cheese wake-up wraps ($2), two egg and cheese breakfast sandwiches served on English muffins ($3) and two egg, cheese and bacon breakfast sandwiches served on croissants ($5).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Dunkin’ Donuts US chief marketing officer Tony Weisman said: “Dunkin’ Donuts is committed to offering our guests quality products at compelling prices, and we are excited to introduce a new national value menu.

“Dunkin’ Go2s is focused on delivering more choices and great value for our most popular go-to breakfast sandwiches. Now guests can enjoy not one but two of their favourite breakfast sandwiches priced at $2, $3 or $5.”