The global consumer industry experienced a 4% rise in social media posts on plant-based diets in Q1 2023 compared with the previous quarter, with the highest share accounted for Beyond Meat, according to GlobalData’s analysis of social media posts. GlobalData’s Meat Substitutes Market research report provides an overview of the current market in terms of ingredients, manufacturer claims, labelling, and packaging. It includes a detailed regional analysis encompassing market size, key drivers, latest developments, and future challenges. Buy the report here.
Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.
Of the 50 leading companies in the consumer industry, Beyond Meat had the most mentions of plant-based diets in Q1 2023. GlobalData identified 8,035 plant-based diets-related posts in the industry's social media activity - 0.3% of all posts - and an increase of 4% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Meat Substitutes Market Size, Competitive Landscape, Country Analysis, Distribution Channel, Packaging Formats and Forecast, 2016-2026 buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
