The new Tropical Smoothie Cafe represents the 100th cafe for DYNE Hospitality Group. Credit: Joanna Kosinska on Unsplash.

DYNE Hospitality Group, a franchisee of Tropical Smoothie Cafe, has announced the opening of its new location in Little Rock, Arkansas.

The new café will be opened tomorrow, 23 June, at 322 Broadway St, Little Rock.

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It will be the 100th cafe for DYNE Hospitality Group.

DYNE was jointly founded by Nick Crouch and Glen Johnson and currently has 23 cafes across Arkansas. The group has expanded its business to 100 locations across six states in the US within 11 years.

Crouch said: “From day one, our mission at DYNE Hospitality Group has always been to create opportunities and engage with the community around us.

“Reaching this momentous opening wouldn’t be possible without the continued support from Tropical Smoothie Cafe and we are endlessly thankful to be able to grow with such an iconic brand.”

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In 2017, Crouch and Johnson combined their firms to work as business partners and create DYNE.

Tropical Smoothie Café CEO Charles Watson said: “Having the capacity to open 100 locations in such a short timeframe is a true testament to this group’s dedication to exemplifying our values in each new community they serve.

“I know I can speak for the entire Tropical Smoothie Cafe support centre when I say we are both thrilled and extremely proud to see this major accomplishment come to fruition.”

Last year, Tropical Smoothie Café opened 158 new franchised cafes, representing the brand’s highest number of new cafe openings in a year.