Starbucks Thailand is reportedly planning to open 335 new stores in the country by the end of 2023, according to a report by Bangkok Post.
Initially, the coffeehouse chain aims to increase its store count from 465 to 480 by the end of this year.
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Starbucks Thailand managing director Nednapa Srisamai explained that the move will bring the store count to 800 by 2030.
The company’s new eight-year business plan will see the opening of Starbucks stores featuring the Reserve and Drive-Through formats.
Srisamai was quoted by the news publication as saying: “The opening of Community stores speaks to our brand promise to move towards a more sustainable future, as we continue to focus on the well-being of our coffee farming communities in the northern part of Thailand.
“The company has adapted to the challenges posed by Covid-19, opening more drive-thru stores, which will remain an important focus this year even as Covid infections recede.”
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By GlobalData“There are 56 Starbucks drive-through stores in Thailand and the company expects to have roughly 100 in the future.”
Last month, Starbucks announced that it would open a new sustainability learning and innovation lab at Hacienda Alsacia, Costa Rica.
The proposed lab will provide hands-on and virtual learning opportunities for Starbucks partners, employees, students, researchers and industry leaders to create and scale sustainable offerings.
