Domino’s Pizza has signed an international agreement with Uber to allow its US customers to order its products using the Uber Eats and Postmates applications.
The new ordering option will initially be launched in four markets in autumn (1 September to 30 November), on a pilot basis.
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Ordering Domino’s products through the Uber Eats and Postmates apps is expected to become fully functional across the country by the end of this year.
Domino’s CEO Russell Weiner said: Our research in the US, and learnings from 13 of our international markets, has shown us that taking orders using the Uber Eats Marketplace provides access for Domino’s and its franchisees to a new segment of customers and what we believe will be a meaningful amount of incremental delivery orders once it’s widely available.
“Given certain customers only order their delivery from the Uber Eats app, this deal could make Domino’s available to millions of new customers around the world.”
Currently, the two firms have 27 common markets across the world. This deal brings the potential for incremental customer orders from Uber Eats to 70% of Domino’s outlets worldwide, including the US.
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By GlobalDataIn June this year, it was reported that Domino is partnering with Google Maps technology to deliver pizzas to places without addresses.
