The global foodservice industry experienced a 38% drop in company filings mentions of easy & affordable in Q2 2024 compared with the previous quarter, with the highest share accounted for by McDonald’s with 91% year-on-year increase, according to GlobalData’s analysis of over 19 foodservice company filings. GlobalData’s Foodservice: Filings Trends & Signals Q2 2024 report delves into earnings call transcripts and quarterly reports within the foodservice industry, extracting trends, signals, and comparative data to help businesses assess their performance, identify competitive intelligence, evaluate risks, and gain a comprehensive understanding of key industry events. Buy the report here.
Notably, easy & affordable was one of the most frequently referenced themes in Q2 2024, ranking highest in terms of mentions, ahead of digital media and comfort & uncertainty, according to GlobalData.
Of the top leading companies in the foodservice industry, McDonald's had the greatest increase in references for easy & affordable in Q2 2024, compared with the previous quarter. GlobalData identified 21 easy & affordable-related sentences in the company's filings - 3% of all sentences - and an increase of 91% in Q2 2024 compared with Q2 2023. Restaurant Brands International’s mentions of easy & affordable rose by 400% to 5 and Chipotle Mexican Grill’s by 200% to 3 and Yum! Brands’s by 50% to 3.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for easy & affordable in Q2 2024 was 80.
For further understanding of GlobalData's Foodservice: Filings Trends & Signals Q2 2024, buy the report here.
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