Subway has set 35% new openings target across North America. Credit: Subway Restaurants/PRNewswire.

US-based sandwich giant Subway has reported a 9.8% jump in its global same-store sales in the first half of 2023 compared with the year-ago period.

During this period, the restaurant brand’s global digital sales also grew by 11.1%.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Subway attributed the positive sales momentum to its menu innovation, restaurant upgrades and overall guest experience improvements.

In North America, same-store sales rose by 9.3% versus the first half of 2022.

The restaurant brand noted that the top 75% of the locations reported a growth of 14.5% while the sales at the top 50% of the locations increased by 19.8%.

See Also:

The sandwich giant also revealed its digital sales in North America soared by 17.8%.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In the second quarter of 2023, Subway achieved the highest average unit volume (AUV) in North America for three consecutive months.

The company said it achieved positive sales for the 10th consecutive quarter by implementing its multi-year transformation strategy.

Subway CEO John Chidsey said: “Over the past two years, we’ve made consistent progress across all areas of our business, driving impressive sales results and positive changes for our franchisees and guests.

“The strong sales momentum from the first half of 2023 is setting the tone for another exceptional year for Subway and our franchisees.”