US-based restaurant chain Dickey’s Barbecue Pit plans to open two new outlets in the greater Edmonton area.
In this regard, the restaurant brand has signed a letter of intent (LoI) with local businessman Nabeil Moussa.
The two new restaurants are planned in the Red Deer and Sherwood Park areas.
Moussa said: “We have a strong admiration for Dickey’s brand after seeing that they have successfully found a winning menu and appreciate their commitment to quality food.
“We feel that choosing to grow our organisation with Dickey’s Barbecue Pit was a natural decision as their commitment to family values, established reputation and proven franchise model perfectly align with our vision for success as we grow our position in the food industry.
“The brand’s emphasis on tradition and exceptional customer service also resonates deeply with our core values, making it an ideal partnership to drive growth in our organisation.”
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By GlobalDataWith this initiative, the restaurant brand aims to further expand its presence in the Canadian restaurant space.
Dickey’s international development and support executive vice-president Jim Perkins said: “We are thrilled to continue to expand Dickey’s throughout the greater Edmonton area.
“I deeply appreciate Moussa’s understanding of the local community and how these two locations will best serve their communities. I can’t wait to open with Mr Moussa, it’s going to be a good time for all.”
In June this year, Dickey’s Barbecue Pit unveiled its plan to open two new restaurants in Alberta, Canada.