Domino’s Pizza aims to attract new customers and retain the existing ones. Credit: Moomusician via Shutterstock.com.

Domino’s Pizza has announced price cuts of up to 50% on its large vegetarian and non-vegetarian pizzas ahead of the cricket World Cup season in India, according to CNBC TV 18.

The report says that from 5 October 2023, customers can order a large vegetarian pizza for just Rs499 ($5.99), which previously carried a price tag of Rs799.

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Similarly, customers can buy a large non-vegetarian pizza for a discounted price of Rs549, previously priced at Rs919.

With this price restructure, the company aims to attract new customers and retain existing ones.

Domino’s India aims to capitalise on the demand for fast food that is generated by the cricket World Cup event.

The quick service restaurant (QSR) chain has also launched a new offer, Howzzat50, which gives a flat 50% discount on all pizzas.

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In July this year, Jubilant Foodworks Limited, the Domino’s Pizza brand operator in India, opened the first Popeyes restaurant in Hyderabad, India.

At the time of opening, Jubilant Foodworks managing director and CEO Sameer Khetarpal said: “We are overjoyed to bring Popeyes to the energetic heart of Hyderabad, the fifth city for the brand in South India.

“Citizens of Hyderabad can now enjoy the bold Cajun flavours of fried chicken, burger (sandwich) in a brioche bun and French fries at the first store in Asian Satyam Mall.

“Seeing the lines outside the restaurant, we are humbled by the response that we are getting, motivating us to launch 30‐35 stores this year.”