Roy Rogers Restaurants is a quick-service restaurant chain in US. Credit: Andriy Blokhin via Shuitterstock.com.

US-based quick-service restaurant (QSR) chain Roy Rogers Restaurants has added new offerings to its menu for this holiday season.

Beginning 6 October 2023, the QSR chain will be offering the new Breakfast Burrito and Cookies and Cream Milk Shake at participating locations.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

It will be re-introducing Steak and Cheese Sandwich and Mozzarella Sticks.

Roy Rogers Marketing senior director John Giffin said: “We’re always excited to bring back the Steak and Cheese for our Royalists this time of year.

“With the addition of the Breakfast Burrito and Cookies and Cream Milk Shake, we are broadening our unique offerings, catering to all dayparts. We invite guests to switch it up and try something new this season.”

According to the restaurant brand, its new Breakfast Burrito comes with Smithfield bacon, freshly scrambled eggs, breakfast fries, a mixture of American and Monterey Jack cheeses, and spicy salsa, all of which are wrapped in a warm tortilla.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Cookies and Cream Milk Shake is the brand’s new dessert option, crafted with delicious Blue Bunny Cookies and Cream Ice Cream.

Roy Rogers co-president Jim Plamondon said: “This season’s limited-time menu items have a hint of nostalgia while blending our ongoing commitment to menu innovation.

“As the holiday season approaches, it serves as a reminder of the importance of giving and spending time with family and friends. Our gift card promotion makes for the perfect gift and rewards our customers for their unwavering loyalty to Roy Rogers.”