American fast casual chain Chipotle Mexican Grill has partnered with data platform Quantifind to access its data analytics for business growth.
Under the partnership, the data platform will offer real-time analytics information regarding the motivations behind customer buying decisions to Chipotle.
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Quantifind CEO and co-founder Ari Tuchman said: “We’re thrilled to add Chipotle to our quickly growing roster of top restaurants. Chipotle pioneered the fast casual industry and we are excited to provide the insights needed to help them define the next chapter in its brand story.”
Quantifind’s platform offers data by combining and analysing millions of first and third-party unstructured consumer conversations to its clients.
The platform’s AI integrates unstructured social media content, open-ended receipt survey data, web feedback and structured business KPIs to extract data.
It currently serves more than 65 restaurant brands through its restaurant platform by extracting data for both analytics and market research functions across marketing, operations and culinary departments.
Chipotle chief restaurant officer Scott Boatwright said: “Quantifind has been great to work with as we prioritise key insights from enormous amounts of cluttered data.
“Through Quantifind, we can more effectively curate guest feedback across thousands of stores and millions of verbatims in a way that tells us what’s most important.”
Chipotle currently operates more than 2,400 locations and reported a revenue of $4.5bn last year.
