American cuisine was the leading cuisine types within delicatessen channels, according to GlobalData’s menu intelligence database. In its menu analysis of delicatessen in kenya report, GlobalData analyses 152 menu items across delicatessen outlets and provides an overview of various foodservice channels in kenya. According to GlobalData, delicatessen makes up of all restaurant types in kenya. Buy the report here.
Cheese was found to be the most-used ingredient in delicatessen establishments, featuring in 16% of menu items, followed by fruit and pork. Chicken and hot drinks were also significant ingredients. An analysis of menu categories reveals that sandwiches & wraps, salads & sides, meal deals and combinations and Soups were most popular within the delicatessen format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in kenya delicatessen channel have flat growth. Considering all channels (including delicatessen) the average price change was -0.05%. As on-premises dining gains momentum following the COVID-19 pandemic, the delicatessen segment in kenya is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within kenya foodservice market between 2023 and H1 2024. Of all the restaurant types, holiday park exhibited highest price hike, while hotel & motel experienced a maximum price decrease.
An in-depth analysis of delicatessen price trends by location reveals consumption trends of each region. The graph below represents the change in delicatessen menu prices between 2023 and H1 2024 across the top five locations. As seen below, delicatessen menu items in Nairobi became more affordable as compared to Nairobi and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Kenyan market, delicatessen operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into kenya delicatessen menu, buy the full report here.
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