American cuisine was one of the cuisine types within pub channels, along with British and Irish cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of pub in UAE report, GlobalData analyses 453 menu items across pub outlets and provides an overview of various foodservice channels in UAE. According to GlobalData, pub makes up 0.135% of all restaurant types in UAE. Buy the report here.
Vegetables was found to be the most-used ingredient in pub establishments, featuring in 23% of menu items, followed by cheese and chicken. Beef and herbs, spices & seasonings were also significant ingredients. An analysis of menu categories reveals that salads & sides, soft drinks, burgers, meat dishes and soups were most popular within the pub format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in UAE pub channel have flat growth. Considering all channels (including pub) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the pub segment in UAE is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within UAE foodservice market between 2023 and H1 2024. Of all the restaurant types, venue exhibited highest price hike, while other retail experienced a price decrease.
An in-depth analysis of pub price trends by location reveals consumption trends of each region. The graph below represents the change in pub menu prices between 2023 and H1 2024 across the top five locations. As seen below, pub menu items in Abu Dhabi became more affordable as compared to Dubai and Abu Dhabi.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the UAE market, pub operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into UAE pub menu, buy the full report here.
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