International cuisine was the leading cuisine types within supermarket & hypermarket channels, according to GlobalData’s menu intelligence database. In its menu analysis of supermarket & hypermarket in the Czech Republic report, GlobalData analyses 37 menu items across supermarket & hypermarket outlets and provides an overview of various foodservice channels in the Czech Republic. According to GlobalData, supermarket & hypermarket makes up of all restaurant types in the Czech Republic. Buy the report here.
Chicken was found to be the most-used ingredient in supermarket & hypermarket establishments, featuring in 22% of menu items, followed by fruit and cheese. Vegetables and pasta were also significant ingredients. An analysis of menu categories reveals that soft drinks, salads & sides and Soups were most popular within the supermarket & hypermarket format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Czech Republic supermarket & hypermarket channel have flat growth. Considering all channels (including supermarket & hypermarket) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the supermarket & hypermarket segment in the Czech Republic is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within the Czech Republic foodservice market between 2023 and H1 2024. Of all the restaurant types, hotel & motel exhibited highest price hike, while baker experienced a price decrease.
An in-depth analysis of supermarket & hypermarket price trends by location reveals consumption trends of each region. The graph below represents the change in supermarket & hypermarket menu prices between 2023 and H1 2024 across the top five locations. As seen below, supermarket & hypermarket menu items in Carlsbad-Czech Republic became more affordable as compared to Carlsbad-Czech Republic and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Czech market, supermarket & hypermarket operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the Czech Republic supermarket & hypermarket menu, buy the full report here.
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