American cuisine was one of the cuisine types within vans channels, along with Hawaiian and Lebanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of vans in Lebanon report, GlobalData analyses 162 menu items across vans outlets and provides an overview of various foodservice channels in Lebanon. According to GlobalData, vans makes up 0.437% of all restaurant types in Lebanon. Buy the report here.
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Chicken was found to be the most-used ingredient in vans establishments, featuring in 32% of menu items, followed by cheese and vegetables. Salad Vegetables and herbs, spices & seasonings were also significant ingredients. An analysis of menu categories reveals that soft drinks, salads & sides, sandwiches & wraps, meal deals and combinations and meat dishes were most popular within the vans format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Lebanon vans channel have flat growth. Considering all channels (including vans) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the vans segment in Lebanon is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Lebanon foodservice market between 2023 and H1 2024. Of all the restaurant types, venue exhibited highest price hike, while other retail experienced a price decrease.
An in-depth analysis of vans price trends by location reveals consumption trends of each region. The graph below represents the change in vans menu prices between 2023 and H1 2024 across the top five locations. As seen below, vans menu items in Beirut became more affordable as compared to Beirut and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Lebanese market, vans operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Lebanon vans menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
