Atlanta-based Chicken Salad Chick announces its acquisition of iconic local bakery Piece of Cake. Credit: Chicken Salad Chick/PRNewswire.

American fast casual restaurant chain Chicken Salad Chick has announced the acquisition of Atlanta-based bakery Piece of Cake.

Financial and other terms of the deal have not been disclosed.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Founded by Melissa Jernigan, Piece of Cake prepares cakes using family recipes and traditional baking ingredients and operates ten stores in the metro Atlanta area.

Chicken Salad Chick CEO Scott Deviney stated: “Over the years, Piece of Cake cakes have been a mainstay at the table as our family celebrated holidays and special occasions together.

“Melissa and her team have consistently offered the best cakes in the business, and I am pleased to soon have the opportunity to bring them to all our Chicken Salad Chick guests.

“This collaboration further enhances our mission of spreading joy, enriching lives and serving others…one piece of cake at a time.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The acquisition is part of Chicken Salad Chick’s strategy to expand its dessert menu.

The restaurant chain plans to roll out the bakery’s cakes to its 245 restaurant locations across 18 US states.

The company noted that Piece of Cake’s ten metro Atlanta Piece of Cake locations will continue to operate business as usual.

The cakes will be offered to its guests whole or by the slice and will be featured on the menu for dine-in, take-out, digital ordering and drive-thru.

Jernigan stated: “After nearly 40 years, it seems like the right time to pursue this opportunity with Chicken Salad Chick.

“Both brands began in home kitchens – Piece of Cake in my Atlanta condo and Chicken Salad Chick in Stacy Brown’s home in Auburn. What wonderful synergy, as both businesses are committed to serving time-honoured, made-from-scratch recipes loved by our customers.”