Thai cuisine was one of the cuisine types in the US, along with American and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Thai cuisine in the US report, GlobalData analyses 576,031 menu items in the US and provides an overview of the cuisines available across the foodservice channel in the US. According to the report, Thai cuisine makes up 2% of all restaurant types in the US. Buy the report here.
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Fish & seafood was found to be the most-used ingredient in Thai cuisine featuring in 23% of menu items, followed by noodle and vegetables. Rice and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Thai cuisine have risen by 0.33%. As on-premises dining gains momentum following the COVID-19 pandemic, the Thai cuisine in the US is expected to experience overall growth.
Different cuisines exhibited mixed price movements within the US foodservice market between 2023 and H1 2024. Of all the cuisines, American cuisine exhibited highest price increase, while Chinese cuisine experienced a maximum price decrease.
An in-depth analysis of Thai cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Thai cuisine menu prices during 2022-2024 across the top five locations. As seen below, Thai cuisine menu items in San Diego became more affordable as compared to Chicago and San Francisco(USA).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the US market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the US cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
