American cuisine was the popular cuisine type in Qatar, constituting majority share by the number of restaurants, followed by International and Arab cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of American cuisine in Qatar report, GlobalData analyses 88,640 menu items in Qatar and provides an overview of the cuisines available across the foodservice channel in Qatar. According to the report, American cuisine makes up 33% of all restaurant types in Qatar. Buy the report here.
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Cheese was found to be the most-used ingredient in American cuisine featuring in 18% of menu items, followed by chicken and fruit. Vegetables and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the American cuisine have dropped by 0.13%. As on-premises dining gains momentum following the COVID-19 pandemic, the American cuisine in Qatar is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Qatar foodservice market between 2023 and H1 2024. Of all the cuisines, Turkish cuisine exhibited highest price increase, while Egyptian cuisine experienced a maximum price decrease.
An in-depth analysis of American cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in American cuisine menu prices during 2022-2024 across the top five locations. As seen below, American cuisine menu items in Amman became more affordable as compared to Doha and Amman.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Qatari market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Qatar cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
