American cuisine was the popular cuisine type in South Korea, constituting majority share by the number of restaurants, followed by South Korean and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of American cuisine in South Korea report, GlobalData analyses 120,111 menu items in South Korea and provides an overview of the cuisines available across the foodservice channel in South Korea. According to the report, American cuisine makes up 41% of all restaurant types in South Korea. Buy the report here.

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Cheese was found to be the most-used ingredient in American cuisine featuring in 29% of menu items, followed by beef and chicken. Salad vegetables and vegetables were also significant ingredients.

An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the American cuisine have risen by 140%. As on-premises dining gains momentum following the COVID-19 pandemic, the American cuisine in South Korea is expected to experience overall growth.

Different cuisines exhibited mixed price movements within South Korea foodservice market between 2022 and H1 2023. Of all the cuisines, International cuisine exhibited highest price increase, while Italian cuisine experienced a maximum price decrease.

An in-depth analysis of American cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in American cuisine menu prices during 2021-H1 2023 across the top five locations. As seen below, American cuisine menu items in Seoul(South Korea) became more affordable as compared to Gyeonggi-do and Gyeongsangnam-do.

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While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Korean market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into South Korea cuisine menu, buy the report here.