Asian cuisine was one of the cuisine types in Kazakhstan, along with American and European cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Asian cuisine in Kazakhstan report, GlobalData analyses 308 menu items in Kazakhstan and provides an overview of the cuisines available across the foodservice channel in Kazakhstan. According to the report, Asian cuisine makes up 5% of all restaurant types in Kazakhstan. Buy the report here.
Fish & seafood was found to be the most-used ingredient in Asian cuisine featuring in 24% of menu items, followed by fruit and salad vegetables. Vegetables and cheese were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Asian cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Asian cuisine in Kazakhstan is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Kazakhstan foodservice market between 2023 and H1 2024. Of all the cuisines, American cuisine exhibited highest price increase, while Middle Eastern cuisine experienced a maximum price decrease.
An in-depth analysis of Asian cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Asian cuisine menu prices during 2022-2024 across the top five locations. As seen below, Asian cuisine menu items in NULL became more affordable as compared to NULL and NULL.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Kazakhstani market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Kazakhstan cuisine menu, buy the report here.
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