Fish burritos, tacos & fajitas is one of the food and beverage sub-category offered in restaurants, along with the meat mains – others and pizza sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the fish burritos, tacos & fajitas sub-category in the US report, GlobalData analyses 3,089 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in the US. According to the report, the fish burritos, tacos & fajitas sub-category constituted a 0.512% share among all restaurant types in the US. Buy the report here.
Fish & seafood was found to be the most-used ingredient in the fish burritos, tacos & fajitas sub-category featuring in 98% of menu items, followed by vegetables and noodle. Rice and salad vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the fish burritos, tacos & fajitas sub-category have dropped by 0.18%. As on-premises dining gains momentum following the COVID-19 pandemic, the fish burritos, tacos & fajitas sub-category in the US is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within the US foodservice market between 2023 and H1 2024. Of all the sub-categories, the bread (side) sub-category exhibited the highest price increase, while fish burritos, tacos & fajitas experienced a maximum price decrease.
An in-depth analysis of fish burritos, tacos & fajitas sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in fish burritos, tacos & fajitas sub-category menu prices during 2022-2024 across the top five locations. As seen below, fish burritos, tacos & fajitas sub-category menu items in Citrus Heights became more affordable as compared to Las Vegas(NV) and Portland(USA-OR).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the US market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the US sub-category menu, buy the report here.
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