Salad is the leading food and beverage sub-category constituting the majority market share by the number of menu items offered in restaurants, followed by the pizza and beer, ale & cider sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the salad sub-category in Italy report, GlobalData analyses 10,841 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Italy. According to the report, the salad sub-category constituted a 38% share among all restaurant types in Italy. Buy the report here.
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Vegetables was found to be the most-used ingredient in the salad sub-category featuring in 37% of menu items, followed by cheese and fish & seafood. Fruit and salad vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the salad sub-category have risen by 0.06%. As on-premises dining gains momentum following the COVID-19 pandemic, the salad sub-category in Italy is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Italy foodservice market between 2023 and H1 2024. Food sub-categories in Italy witnessed price increase in their food offerings in the mentioned timeline. Out of these, iced coffee sub-category saw highest price increase.
An in-depth analysis of salad sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in salad sub-category menu prices during 2022-2024 across the top five locations. As seen below, salad sub-category menu items in ciampino became more affordable as compared to Milano and Roma(Italy).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Italy market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Italy sub-category menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
