Alcoholic drinks is one of the food category offered in restaurants, along with the soft drinks and sandwiches & wraps categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the alcoholic drinks category in Guatemala report, the alcoholic drinks category constitutes a 9% share among all restaurant types in Guatemala foodservice market. The report analyses 27 menu items from different foodservice outlets in Guatemala and provides an overview of the food categories available across its foodservice channel. Buy the report here.
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Beer was found to be the most-used ingredient in the alcoholic drinks category, featuring in 36% of menu items, followed by wine and vegetables. Fish & seafood and salad vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the alcoholic drinks category have dropped by 3%. As on-premises dining gains momentum following the COVID-19 pandemic, the alcoholic drinks category in Guatemala is expected to experience overall growth.
Different categories exhibited mixed price movements within Guatemala foodservice market between 2023 and H1 2024. Of all the categories, the meal deals and combinations category exhibited the highest price increase, while alcoholic drinks experienced a maximum price decrease.
An in-depth analysis of the alcoholic drinks category price trend by location reveals consumption trends of each region. The graph below represents the change in alcoholic drinks category menu prices during 2022-2024 across the top five locations. As seen below, alcoholic drinks category menu items in Guatemala became more affordable as compared to Quetzaltenango and Guatemala.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Guatemala market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Guatemala category menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
