Soups is one of the food category offered in restaurants, along with the soft drinks and pasta & pizza categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the soups category in El Salvador report, the soups category constitutes a 27% share among all restaurant types in El Salvador foodservice market. The report analyses 56 menu items from different foodservice outlets in El Salvador and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Soup was found to be the most-used ingredient in the soups category, featuring in 91% of menu items, followed by bread products and chicken. Fish & seafood and vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the soups category have dropped by 0.03%. As on-premises dining gains momentum following the COVID-19 pandemic, the soups category in El Salvador is expected to experience overall growth.
Different categories exhibited mixed price movements within El Salvador foodservice market between 2023 and H1 2024. Of all the categories, the fish & seafood dishes category exhibited the highest price increase, while soups experienced a maximum price decrease.
An in-depth analysis of the soups category price trend by location reveals consumption trends of each region. The graph below represents the change in soups category menu prices during 2022-2024 across the top five locations. As seen below, soups category menu items in San Salvador became more affordable as compared to San Salvador and NULL.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In El Salvador market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into El Salvador category menu, buy the report here.
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