Targetable’s marketing technology can help restaurants drive more traffic to their online ordering system. Credit: Pixel-Shot/Shutterstock.com.

Restaurant technology company Chowly has acquired Targetable, an automated digital marketing solutions provider for the restaurant industry.  

Targetable’s marketing technology will be integrated by Chowly with its extensive offers, increasing the demand for restaurants. 

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Chowly will also leverage this acquisition to give eateries with an affordable substitute for the pricey services offered by conventional marketing companies. 

Targetable’s technology will now be integrated into Chowly’s restaurant point-of-sale (POS) system, which is installed at more than 17,000 restaurants within its network.  

Additionally, the teams at Chowly and Targetable will collaborate to develop unique product offerings for the SMB restaurant sector. The companies plan to disclose more details about the new product in the coming months. 

This is Chowly’s second purchase in the past 12 months and supports its goal of giving SMB restaurants all the tools they need to succeed in the off-premises and digitally driven restaurant sector. 

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Chowly co-founder and CEO Sterling Douglass said: “We’re thrilled to welcome Targetable to the Chowly team. The combination of these two businesses is a true ‘better together’ story that will help tens of thousands of restaurants create more sales without the additional operational headache.”

Last February, Chowly acquired Koala, a guest experience platform developer.  

Koala’s platform helps both established and emerging restaurant brands to enhance their digital ordering across the internet, apps and kiosks.