The Greenfield location offers Naf Naf’s signature build-your-own menu. Credit: Naf Naf Grill/PRNewswire.

Fast-casual dining chain Naf Naf Middle Eastern Grill has further expanded its presence in the US state of Wisconsin with a new outlet in Greenfield.

Located at 5003 S 76th Street, this is the 39th establishment for the chain and the third in Wisconsin, following successful launches in Brookfield and Madison.

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Naf Naf’s Wisconsin will be operated by Mama’s Restaurant Group.

Mama’s Restaurant Group CEO Danny Madanes said: “Naf Naf is rooted in the Middle Eastern meal experience, a perfect blend of genuine hospitality and great food. We are thrilled for the opening of our third location in Wisconsin.”

The Greenfield location offers Naf Naf’s signature build-your-own menu, featuring a variety of bowls, salads, pitas and plates.

Guests can select shawarma, grilled steak, crispy chicken or hand-made falafel as a base for their meal, then personalise with a choice of fresh toppings and sauces.

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A unique feature of Naf Naf Grill is the baking of fresh Middle Eastern bread at the in-house bakery at each restaurant.

To complement their main dishes, diners can choose from sides including hummus and baba ganoush and a selection of drinks, fries and the traditional dessert, baklava.

Naf Naf chairman and CEO Greg Willman stated: “We opened our first restaurant in Naperville, IL in 2009.

“From the very beginning, our goal has been to introduce the community to the authentic recipes and flavours that are true to our brand’s Middle Eastern heritage. We are excited to invite more Wisconsinites to share a meal with us.”

In October 2023, Naf Naf Middle Eastern Grill unveiled plans to open a new restaurant in the Greater Milwaukee Area of Greenfield, Wisconsin.