The store opening is part of Tims China and Shanghai Metro’s partnership. Credit: TH International Limited.

Tims China, the operator of Tim Hortons coffee shops in the country, has strategically expanded its presence by opening the first seven stores within Shanghai Metro stations.

The move is part of a partnership with the Shanghai Metro to establish Tims China stores across Line 14’s stations.

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The new outlets not only serve the regular menu but also offer exclusive breakfast items tailored to the needs of daily travellers.

Shanghai’s metro system, renowned for being the largest in the world, sees 13 million passengers daily.

The partnership with Shanghai Metro will significantly boost Tims China’s brand visibility among this vast commuter base.

The design of the Tims China stores on the metro mimics subway train cars, including a silver façade and dynamic lighting. Their design is set to appeal to young, trend-conscious consumers.

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Tims China CEO Yongchen Lu stated: “The partnership between Tims China and Shanghai Metro is about more than just coffee.

“It is about providing a better commuter experience and it speaks for our efforts to think outside the box in terms of traditional consumption habits.

“We will continue to provide convenience for our guests throughout their day, wherever and whenever they want a cup of hot coffee.”

In December 2023, Tims China partnered with ride-hailing company DiDi Chuxing as part of a brand-building campaign.

The collaboration aims to enhance brand visibility for Tims China through cross-brand and cross-channel marketing initiatives, leveraging DiDi’s customer base.

The company has also set up DiDi-themed stores in Guangzhou, Wuhan, Beijing, Shanghai and Chengdu.

The campaign has received attention on China’s social media platform Xiaohongshu, with more than 11 million views.