US-based restaurant chain Dickey’s Barbecue Pit has broadened its culinary repertoire with the introduction of a new side item, Texas Toast.

The latest addition is set to accompany the chain’s signature pit-smoked meats.

Texas Toast is described as “cooked to perfection” and features a buttery crunch on the outside while remaining soft and sweet on the inside due to a unique cornmeal dust sprinkle.

The new side item is available with one, two, or three meat plates and can be ordered individually to pair with any barbecue selection on the menu.

After extensive guest testing and sampling of bread options, Dickey’s Barbecue Pit has selected this particular toast for its ability to complement the traditional, Texas-style barbecue offerings.

Dickey’s Capital Group CEO Roland Dickey said: “The new Texas Toast we launched this January has been a huge success so far.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We’re excited to offer our loyal, barbecue lovers this buttery and crispy bread as a delicious new side to their saucy, hickory smoked barbecue.”

In October 2023, Dickey’s Barbecue Pit opened a new restaurant in Alberta, Canada.

Located in Leduc, the new restaurant is owned and operated by Faisal Khan Suri.

The new venue’s offering included custom Halal menu items and Texas-style barbecue dishes. With this new opening, Dickey’s Barbecue Pit has continued its northern expansion.

Suri said: “Being a part of a strong global brand such as Dickey’s has been great. Their willingness to accommodate and serve the community is impressive and their product offerings are a testament to that.

“With strong representation in Edmonton, it only made sense for us to be in the amazing community of Leduc. A community full of life and fantastic people. My family and I were ecstatic to join the Dickey family and the journey so far has been nothing short of great.”