The two new outlets are scheduled to open their doors on 24 February 2024. Credit: margouillat photo/Shutterstock.com.

Japanese cream puffs chain Beard Papa’s is to bolster its presence in the US by opening new stores in Boston, Massachusetts and in South Jordan, Utah.

The two new outlets are scheduled to open their doors on 24 February 2024.

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The Boston outlet will be located at 232 Newbury Street.

Situated at 4690 W Boardwalk Road, Suite A101, the South Jordan location marks the brand’s second outlet in the state.

Both outlets will feature a diverse menu including cheesecake, fondant lava cakes, savoury desserts, limited-time flavours and blended drinks.

Customers can also create individual confections made from a variety of cream puff shells and cream custard filling flavours.

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Specialising in cream puffs, Beard Papa’s offers a wide variety of customisable desserts that cater to a range of tastes and preferences. The selection of cream puff shells includes chocolate eclair, green tea eclair, strawberry eclair, honey butter eclair, Oreo cookie crumble eclair, dulce de leche eclair, ube and crispy almond.

Custard filling flavours include traditional staples and monthly featured seasonal offerings.

Beard Papa’s marketing director Mark Nathan said: “The cream puffs, baked fresh on-site daily, are among the largest you’ll ever taste. The addictively unique recipe has garnered a following – once you’ve tried Beard Papa’s, you’ll crave it again and again.

“With real vanilla bean, fresh custard filling, premium ingredients and our puffs baked throughout the day, the Beard Papa’s experience is about fun!”

The latest store openings follow Beard Papa’s second venue in Las Vegas, Nevada, in December 2023.

Since its inception as a small bakery in Osaka, Japan in 1999, the chain has grown to operate 485 locations across 15 countries and territories.