Tomoro Coffee officials at the opening ceremony. Credit: TOMORO COFFEE/ PR Newswire Asia Ltd.

Indonesia-based coffee chain Tomoro Coffee has opened its first store in Singapore as a part of its international expansion strategy.

The new outlet is in the NUS Business School’s Hon Sui Sen Memorial Library.

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Tomoro Coffee currently operates more than 400 outlets across Indonesia and China.

The coffee chain aims to make speciality coffee more accessible by focusing on innovation and quality.

Tomoro Coffee CEO Star Yuan said: “We are thrilled to bring Tomoro Coffee to the vibrant city of Singapore. Our first store represents more than just a physical location: it’s a testament to our commitment to providing consumers with a world-class coffee experience that remains affordable.”

As the chain expands its presence, it is looking to open more stores across Singapore and also venture into the Philippines markets in the coming months.

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Yuan stated: “In today’s coffee culture, we’ve noticed a growing trend where many, especially the younger generation, enjoy caffeine multiple times a day.

“Whether savouring a single cup or seeking a refill, Tomoro Coffee aims to be the ultimate destination for all your caffeine cravings. We invite coffee enthusiasts of all ages to join the Tomoro experience.”

The brand continuously invests in automated solutions to improve its consistency, effectiveness and coffee quality across all its outlets.

The coffee chain sources its 100% Arabica beans from regions such as Brazil, Colombia and Ethiopia.

Tomoro Coffee also forges strategic partnerships with international brands to enhance its offerings and provide an array of healthier options to its customers.

In November 2023, the company entered the Chinese market with the opening of an outlet in Shanghai, reported World Coffee Portal.

The Shanghai outlet, located at the Qingpu E Link World Industrial Park, offers a range of beverages, including the classic Americano.