A Johnny Rockets restaurant in Hollywood, California. Credit: Walter Cicchetti/Shutterstock.com.

American hamburger chain Johnny Rockets, part of FAT Brands, has expanded its shake menu with the introduction of the Cookie Jar Shake across the US. The new offering will be available at participating locations until 31 May 2024.

The shake combines a rich chocolate base with real ice cream, OREO cookie pieces and chocolate chip cookies, topped with whipped cream, chocolate drizzle and more cookie crumbles.

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FAT Brands fast-casual division marketing vice-president Taylor Fischer said: “Extravagant shakes are part of what makes Johnny Rockets such a special brand experience.

“Fans seek out Johnny Rockets for our hand-spun, over-the-top shakes and we are thrilled to get back to our roots with the unveiling of the ultimate Cookie Jar Shake with a partner like OREO.”

In a strategic move to expand its global footprint, FAT Brands opened its first restaurant location in Iraq in October 2023.

The Baghdad-based outlet in Alyarmouk is operated by Alanwar Alarabiya, marking a significant milestone in the chain’s Middle Eastern presence.

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In August 2023, Johnny Rockets announced that it would be opening 20 new franchise locations in Texas over the next ten years through a partnership with Brame Holdings.

The first of these will open in 2024, adding to the chain’s existing Texas portfolio.

In April 2023, FAT Brands launched the first bricks-and-mortar location of the restaurant in Abu Dhabi, United Arab Emirates (UAE).

It was opened by franchise partner Kitopi, which entered into a master franchise agreement with FAT Brands to open 136 brick-and-mortar sites and 70 ghost kitchens across the Middle East.