American fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers has opened a new outlet at Gerald R Ford International Airport (GRR) in Grand Rapids, Michigan.
The new location is operated by Paradies Lagardère, a travel retailer in North America.
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The opening of the GRR outlet marks Freddy’s second airport restaurant, following the opening of their first in Oklahoma City in 2022.
The new airport establishment will serve Freddy’s signature steakburgers and frozen custard alongside its breakfast menu, which features items such as the Breakfast Bowl, the Breakfast Steakburger and the Breakfast Burrito which are exclusive to the airport and select non-traditional locations.
Operating hours for the GRR Freddy’s are from 5am to 7pm throughout the week.
Founded in Wichita, Kansas, in 2002, Freddy’s now has 500 locations across 36 US states, offering a menu that includes cooked-to-order steakburgers, shoestring fries, all-beef hot dogs, savoury items and frozen custard.
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By GlobalDataThe brand has maintained its strong growth in early 2024, with 11 new openings and several multi-unit development deals aimed at expanding its market footprint.
The company’s growth has been further supported by re-investment from its franchise network, adding 30 new restaurants to its pipeline.
With plans to open another location in Salt Lake City International Airport by the end of 2024, Freddy’s is exploring opportunities in stadiums, college campuses, malls and casinos.
Freddy’s Frozen Custard & Steakburgers CEO Chris Dull said: “By embracing non-traditional development sites like airports, we’re not only expanding our footprint but also diversifying our reach, working towards Freddy’s overarching goal of connecting with new guests and fostering growth beyond conventional avenues.
“By establishing our presence in these bustling hubs, we are ensuring that Freddy’s remains a beloved destination for all, wherever their travels may take them.”
