Kura Sushi’s global flagship store in Ginza. Credit: Kura Sushi/Business Wire.

Kura Sushi is set to expand its presence in Japan with the opening of a new restaurant in Ginza, Japan, on 25 April 2024.

This will be the brand’s sixth location in the country and its first in the Ginza area, featuring a unique Edo-period-inspired dining concept and the longest conveyor belt in the chain.

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The upcoming Kura Sushi restaurant will be located inside Marronnier Gate Ginza. It will offer a new dining experience to its guests with ‘Kura Koedo’, a space that pays homage to the Edo period (1603-1868), Tokyo’s historical era.

This concept is inspired by the woodblock prints of renowned ukiyo-e artist Utagawa Hiroshige.

‘Kura Koedo’ will recreate the ambience of Edo-period food stalls, offering guests a selection of sushi, tempura, and skewered rice dumplings.

The restaurant brand noted that these dishes will be freshly prepared and made to order.

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The interior design of the Ginza restaurant will include ukiyo-e artwork and paper lanterns, complemented by plain wood tables, columns, and tatami-mat seating.

Earlier this month, Kura Sushi USA, a subsidiary of Kura Sushi, reported sales of $57.3m for the second quarter of financial year 2024, a jump of 30.5% compared with $43.9m a year ago.

The growth was attributed to a 3% increase in comparable sales and the opening of five new restaurants.

For the quarter ending 29 February 2024, Kura Sushi’s food and beverage costs as a percentage of sales decreased slightly to 29.6%, down from 30.1% in the second quarter of last year.

This improvement was attributed to the menu price increases and supply chain initiatives.