FSC Franchise, the parent company of Beef ‘O’ Brady’s, The Brass Tap and the recently acquired Newk’s Eatery, has opened six new locations in the US states of Texas, Pennsylvania, and Arkansas.
This expansion includes five new Brass Tap locations with the brand’s first outlet in Philadelphia and a Newk’s Eatery in Bentonville, Arkansas.
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The company has also entered a new franchise agreement for Beef ‘O’ Brady’s and is in the process of finalising multiple franchisees for its three brands.
FSC Franchise CEO Chris Elliott said: “Our development trends are steady, and we’re expecting to finalise more deals in the second quarter. Balance of the year we plan to open two Beef ‘O’ Brady’s, 13 Brass Tap and three Newk’s Eatery.
“We’re finding significant synergies with the addition of Newk’s to the platform, and we’re looking forward to having our first FSC conference with all three brands this July.”
FSC Franchise said its growth strategy extends beyond just opening new outlets. It is actively supporting menu development across Beef ‘O’ Brady’s, The Brass Tap, and Newk’s Eatery.
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By GlobalDataAt Newk’s Eatery’s test kitchen, teams are crafting new offerings set to be introduced later in the year, the company revealed.
Meanwhile, Beef ‘O’ Brady’s has launched 18 new menu items, including burgers and bowls, and The Brass Tap has introduced a food truck menu with Premium Picks and $10 Street Smart Values.
FSC Franchise is also focusing on brand identity and restaurant design as well.
Newk’s Eatery is developing a smaller, more cost-effective prototype, and The Brass Tap is undergoing a brand refresh, which may lead to a system-wide remodel programme.
Recently Beef ‘O’ Brady’s partnered with ParTech to implement omnichannel ordering and loyalty platforms.
