SK Refreshers feature Pineapple Mango and Strawberry Guava flavours, each with an optional lemonade twist. Credit: Smoothie King Co., Inc.

US-based Smoothie King has expanded its menu with the introduction of SK Refreshers, a new category of iced, lightly caffeinated fresh fruit beverages.

This is the first time the brand has offered a beverage served over ice, following market tests in late 2023 and February 2024.

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The SK Refreshers are now available across the US, featuring Pineapple Mango and Strawberry Guava flavours, each with an optional lemonade twist.

The SK Refreshers are caffeinated with green coffee beans and contain no artificial flavours or preservatives, containing 10g or less of added sugar per 20oz serving.

This addition is the first permanent menu layer since the launch of Smoothie Bowls in April 2023.

In addition to SK Refreshers, Lemonade Smoothies are back in stores for summer 2024 with new flavours Blueberry and Raspberry in addition to the ever-popular Watermelon.

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Smoothie King chief marketing officer Marianne Radley said: “We’re declaring it’s a ‘no bummer summer’ with our summertime drink line-up that offers a burst of flavour with SK Refreshers and Lemonade Smoothies.

“Our SK Refreshers are made with real fruit, contain no artificial flavours or preservatives and seriously taste like summer in a cup.”

In March 2024, Smoothie King signed multi-unit development agreements to open seven new venues in Las Vegas.

The deal was part of a broader growth strategy to add 100 new stores in 2024 and is expected to significantly increase the brand’s footprint in the Las Vegas market, where it currently has three locations.

The new venues will be in neighbourhoods including Henderson, Summerlin and Spring Valley.

In the same month, the company collaborated with entertainment group Dude Perfect to launch a new, limited-edition Dude Perfect Smoothie across the US.

This partnership has introduced blue spirulina, a novel ingredient, into the smoothie chain’s offerings.