The Coffee Bean & Tea Leaf, a US-based café chain, has expanded its menu in the US with the introduction of four new summer beverages for 2024.
The new offerings combine the textures and flavour of boba pearls and matcha.
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The nationwide launch follows a successful pilot phase in 2023. The new coffees and teas will be available for a limited period, until 20 August 2024.
The Iced Brown Sugar Latte with Boba is a fusion of caramelised brown sugar, signature espresso and brown sugar boba pearls.
The Iced Ceylon Milk Tea with Brown Sugar Boba presents a modern twist on a classic, blending fragrant iced Ceylon Black Tea with caramelised brown sugar and brown sugar boba pearls.
The Coffee Bean & Tea Leaf sources its matcha from the Japanese highlands.
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By GlobalDataFrom June to August, the chain is capitalising on the health benefits and visual appeal of matcha with two new layered beverages: the Iced Matcha Cream Strawberry Latte and the Iced Matcha Cream Mango Latte.
Iced Matcha Cream Strawberry Latte is a combination of the company’s matcha tea, layered with strawberry purée, whole milk and matcha cream cap.
Iced Matcha Cream Mango Latte is a blend of the company’s matcha tea, layered with mango purée, whole milk and matcha cream cap.
The Coffee Bean & Tea Leaf Americas marketing head Dee Hadley said: “At The Coffee Bean & Tea Leaf, we pride ourselves on being at the forefront of flavour innovation and using the highest quality tea and coffee ingredients.
“We’re thrilled for guests to join us on our summer adventure of flavour with these bold and delicious boba and matcha beverages and experience the perfect blend of taste and texture. Boba is a fun and flavour-packed way for guests to build a customised beverage, including their favourite iced coffee or iced tea drink.”
In March 2024, The Coffee Bean & Tea Leaf announced the opening of a drive-through-only store in Rialto, California.
