Officials from PR Restaurants at the opening of the Panera Bread bakery-café in Boston. Credit: PR Restaurants, LLC/Panera Bread/ PRNewswire.

Panera Bread has expanded its presence in Massachusetts, US with the opening of a new bakery-café at 121 Brookline Avenue, Boston, close to the iconic Fenway Park.

The addition is the 41st Panera location in the state and the 61st across New England as the brand grows its footprint in the region.

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The new 4,500ft² bakery-café has been opened by PR Restaurants, a franchisee of US-based fast-casual restaurant company Panera.

It is committed to serving food prepared with responsibly sourced proteins and “clean” ingredients.

This term refers to the company’s pledge to exclude artificial preservatives, sweeteners, flavours and colours from artificial sources, as outlined in Panera’s “no-no” list, from all its US bakery-cafés.

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The Brookline Avenue menu includes salads, soups, sandwiches, sweets and flatbread pizzas.

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With the introduction of 20 new updates, including nine new items and 12 improved classics, it offers better value through enhanced portions and more competitive price points.

The updated menu is designed to be more user-friendly for guests.

PR Restaurants CEO Mitch Roberts said: “We are thrilled to announce the grand opening of our newest Panera bakery-café on Brookline Avenue, just a block away from historic Fenway Park.

“We are proud to bring Panera’s warmth and comfort to the Fenway and its surrounding neighbourhood, which has experienced such a vibrant and exciting revitalisation in recent years.”

In September 2023, Panera Bread and ezCater teamed up to boost its presence in the workplace catering space.