The proposed measures could see the end of fizzy drink promotions in foodservice chains across Wales. Credit: Gansstock/Shutterstock.

The Welsh government is considering a ban on complimentary refills of sugary drinks in restaurants and coffee shops as part of a broader initiative to tackle unhealthy eating habits.  

The proposed measures, which are currently under consultation, could see the end of fizzy drink promotions in foodservice chains such as Nando’s and Five Guys by the end of 2025. 

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Wales’s health minister Eluned Morgan has initiated a public consultation on a set of proposals intended to slash the consumption of foods and drinks high in fat, salt, or sugar.  

The measures are part of the Labour-run government’s agenda to legislate for health-focused policies by the end of 2025.  

The regulations would also target buy-one-get-one-free offers on specific products. 

The proposed legislation could further restrict supermarkets from showcasing high-fat products at key store locations, including checkouts, entrances and on their website homepages.  

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The Welsh government plans to introduce these regulations to the Senedd (Welsh parliament) as draft laws in the second half of 2024.

The submission of draft laws will be followed by a 12-month transition period before the final enforcement begins. 

The Telegraph quoted Morgan as saying: “Over 60% of the population is living with obesity or [is] overweight. We know that obesity and being overweight are associated with many physical and mental health problems across our life course. 

“I intend for this to be the first in a package of measures to improve the health of our food environments across Wales and to support the public to live healthier lives. As a nation, the food choices we are led to make contain too many calories and are too high in fat, sugar and salt. 

“We want to support individuals to make healthier choices by restricting the promotion of these types of foods and by encouraging the promotion of healthier products.” 

Non-compliance with the new rules could result in businesses receiving an improvement notice, and persistent failure to comply might lead to criminal penalties under the Food Safety Act. 

Local councils would be responsible for the enforcement of these regulations.