The new KRAFT Mac & Cheese Super Mario Power-Up Shapes. Credit: Business Wire/THE KRAFT HEINZ COMPANY.

KRAFT Mac & Cheese has teamed up with Nintendo to launch new KRAFT Mac & Cheese Super Mario Power-Up Shapes.

KRAFT Mac & Cheese Super Mario Power-Up Shapes feature pasta in the shapes of the Fire Flower, Super Star and Super Mushroom from the Super Mario series.

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Made available at retailers across the US, the new product is offered in the traditional blue box or in Easy Mac cups, which come in packs of four.

The Kraft Heinz Company KRAFT Mac & Cheese marketing senior director Ashleigh Gibson said: “We’ve always helped families reground, reset and reconnect during mealtimes. It’s important to us that we continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio.

“We look forward to bringing families back together at the table, bonding over two things we know they love – KRAFT Mac & Cheese and Super Mario.”

Since its debut, KRAFT Mac & Cheese’s shapes line-up has been featured in more than 300 different shapes and has secured 30 patents.

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In November 2023, the Kraft Heinz Not Company launched KRAFT NotMac&Cheese, the first plant-based KRAFT Mac & Cheese in the US.

Kraft Heinz Not Company is a joint venture between The Kraft Heinz Company and TheNotCompany (NotCo) to launch two plant-based mac and cheese offerings.

Through the KRAFT Mac & Cheese brand, the Kraft Heinz Not Company intends to meet customers’ plant-based preferences and evolving needs.

KRAFT NotMac&Cheese is offered in Original and White Cheddar flavours.