Freddy’s Frozen Custard & Steakburgers has deployed Domo’s Data Science Solutions to refine its operational strategies.
The American fast-casual restaurant chain will use Domo’s Data Science Suite to analyse data from its locations.
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The partnership will help Freddy’s franchisees optimise pricing strategies and better model their menu offerings.
The Data Science Suite has delivered several immediate benefits to Freddy’s, including the successful introduction and optimisation of a new loyalty programme.
The chain can now accurately evaluate its locations, enabling it to carry out A/B testing initiatives [in which users are presented with options and statistical analysis is used to determine which variation performs better] in price optimisation and menu mix modelling.
Domo customer success senior vice-president and chief analytics officer Mark Maughan said: “Freddy’s saw the value of Domo when they first became a customer in 2015, but when they came to us for more data science needs, we were excited to support and give the talented team the confidence they needed to power data science insights.
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By GlobalData“With the number of guests Freddy’s serves daily, it’s important that they have the training and solutions they need to understand and leverage data at every Freddy’s location, and we are proud that they are using Domo as a critical part of that solution.”
Founded in 2002 and franchised in 2004, Freddy’s now owns 500 locations across 36 US states.
Freddy’s vice president of IT Sean Thompson said: “Before selecting Domo for our Data Science needs, we were too focused on accomplishing a goal and not on the quality of the journey. When we took a step back, we realised that the solution was right there in front of us: Domo has delivered great value for Freddy’s, and our C-suite trusted Domo with our data and business, so the Domo Data Science Suite was an easy choice.
“Our major takeaway from this experience is our invaluable, lasting partnership with Domo. When making these kinds of business decisions, we have to make sure we’re working with someone that not only has the data science chops but is willing to go along the journey with us and understands the importance of education and sharing.”
In June 2024, Freddy’s Frozen Custard & Steakburgers launched the new Prime Steakburger and the Reese’s Caramel Peanut Butter Cup Concrete.
The Prime Steakburger consists of thin-sliced prime rib on a premium steakburger patty with Swiss cheese, grilled onions and sautéed portobello mushrooms.
Freddy’s new dessert option, Reese’s Caramel Peanut Butter Cup Concrete, is a combination of vanilla frozen custard, Reese’s Peanut Butter Cups, Reese’s peanut butter sauce, and caramel sauce, finished with whipped cream.
