Pulse integrates with delivery platforms, giving restaurants key insights into operations. Credit: WBMUL / Shutterstock.

Deliverect has launched Pulse, a new marketing intelligence platform designed to empower restaurants with insights and tools for improving visibility and increasing sales.

The platform is integrated with major delivery services such as Uber Eats, DoorDash and Deliveroo.

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Pulse will provide restaurants with key operational insights and competitive intelligence, enabling them to boost order volume and optimise marketing efforts.

Pulse’s centralised platform gives restaurants back control, enabling them to execute more focused and efficient marketing campaigns.

Pulse will also deliver actionable insights that assist restaurants in understanding public perception and competitor strategies. This includes tools for real-time decision-making to organically improve marketplace position, customer appeal and visibility.

With a track record of processing more than 600 million orders globally, Deliverect has shown the ability to increase sales by up to 96%.

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Deliverect co-founder and CEO Zhong Xu said: “Marketing across multiple third-party apps has traditionally been a manual, repetitive process, without any real way of knowing what is and isn’t working.

“While restaurants depend on delivery apps for crucial revenue streams, understanding where to put that spend –– or getting an informed look at returns in aggregate –– is nearly impossible.

“Pulse brings individual store performance and competitive insights together so that customers can optimise their marketing strategies and improve visibility in search results and food categories while managing spend effectively.”

In January 2024, Little Caesars partnered with Deliverect for global delivery integration.