Atlanta US-based Smalls Sliders, the brand specialising in cooked-to-order cheeseburger sliders, has announced that it is close to having 300 locations open or under development.
The milestone underscores the brand’s rapid expansion, doubling its presence from 200 locations at the start of 2024.
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The company is expanding its footprint across the Southeast, Southwest, Midwest, and West Coast of the US, driven by a leadership team with extensive restaurant industry experience.
Smalls Sliders’ expansion strategy includes a streamlined drive-through, walk-up window service and a specific modular buildout.
It has become a sought-after franchise opportunity for multi-unit and multi-brand operators since reopening its franchising in mid-2023.
Smalls Sliders CEO Maria Rivera said: “Reaching this milestone is not only a testament to the growing strength of our brand but a clear signal of the exciting future that lies ahead for Smalls Sliders.
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By GlobalData“Our journey is just beginning, and the momentum we’re building will augment our broader vision of evolving the way people experience QSR [quick-service restaurants].
“As we continue to expand across the country, our focus remains on next-gen innovation, superior quality and building lasting relationships in every community we serve.”
With a strong foothold in the Southeast, the brand has garnered nationwide interest, with locations now planned or established across 24 US states.
The company’s current locations span Louisiana and Mississippi, with Florida and Texas joining in June and August 2024 respectively.
With a strategic development pipeline, Smalls Sliders is now poised to enter new states such as Colorado, Arizona and Kansas.
Growth opportunities in Indiana, Idaho and Montana are also on the horizon, as the brand aims to deliver its signature offerings to more communities.
Since launching its first “Smorange”-coloured location in 2019, Smalls Sliders has entered the QSR industry with its strategic leadership and aggressive growth plans.
Smalls Sliders chief development officer Don Crocker said: “To see a restaurant brand maintain this level of momentum and continue surpassing notable milestones in such a short period is no small feat and is a true testament to the staying power of the Smalls Sliders brand.
“The incredible growth and success of Smalls Sliders are underscored by our support centre’s relentless drive to challenge the status quo and inspire continuous innovation.”
