Smoothie King launches two new coconut bowls. Credit: Smoothie King / PRNewswire.

Smoothie King has broadened its menu with the introduction of Coconut Bowls at its outlets across the US.

The brand’s Smoothie Bowl line-up now has two extra varieties: Go Coconuts and Coco Colada.

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Go Coconuts is crafted with a coconut base, Purely Elizabeth Granola, bananas, strawberries, blueberries and chocolate hazelnut drizzle.

Coco Colada offers a coconut base with Purely Elizabeth Granola, diced pineapple, diced strawberries, whole blueberries and a honey drizzle.

Both options are gluten-free, dairy-free and plant-based, made with non-GMO [genetically modified] fruits and free from artificial colours, flavours and preservatives.

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The introduction of Coconut Bowls is a strategic move to build on the success of 2023’s Smoothie Bowls, which now feature ten varieties.

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Smoothie King R&D and Product Marketing vice-president Lori Primavera said: “Our Smoothie Bowls have been incredibly well-received, and the new Coconut Bowls are no exception.

“They offer superior taste and texture, with a smooth, deliciously creamy, light coconut taste that fills you up without weighing you down.

“Plus, they are perfect for on-the-go enjoyment, whether through our drive-through, delivery, mobile order, or at the counter. Our Coconut Bowls are the perfect reward for those making healthy choices.”

In July 2024, Smoothie King revealed its intention to grow its business by launching 34 new locations in the US.

During the second quarter of 2024, the US-based company opened 18 new stores in states in Colorado, Florida, Georgia, Kentucky, Maryland, Massachusetts, New York, Tennessee, Texas and Wisconsin.

In June 2024, rapper 2 Chainz collaborated with Smoothie King franchisee Philip Jones, and launched a Smoothie King kiosk at the State Farm Arena in Atlanta.

Smoothie King also broadened its reach into unconventional locations, by opening new stores in Terminal A of Dallas Fort Worth International Airport.