Whataburger is a fast food restaurant chain in the US. Credit: damann / Shutterstock.

US-based fast food restaurant chain Whataburger has announced the appointment of Debbie Stroud, its current executive vice-president and chief operating officer, as the new CEO.

Stroud will step into the roles of president and CEO on 1 January 2025, taking over the role from Ed Nelson, who will retire in December 2024 after serving for two decades with the company.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Nelson’s journey with Whataburger began in 2004 as controller, and he climbed the ranks to become CEO in 2020.

During his time as CEO, Nelson oversaw the brand’s expansion into 16 new US states and the opening of 250 new stores.

Nelson said: “Leading this company has truly been one of the greatest joys of my life. The incredible individuals and family members who make up our team are a blessing, and I am proud of what we have accomplished together.”

See Also:

Stroud joined Whataburger in early 2023, bringing her experience from a 30-year career in the restaurant and retail sectors.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Before joining Whataburger, she was associated with Starbucks where she served as senior vice-president for US retail operations.

Her extensive background also includes a 27-year association with McDonald’s in crucial financial and operational roles.

Whataburger chairman Matthew Rose said: “Ed’s passion for the Whataburger brand has been unparalleled, and he has expertly guided the company to new heights, embodying the drive and resilience Texans are known for.

“We are deeply grateful for Ed’s leadership and commitment to our mission, and we wish him our very best in his retirement.

“Debbie has brought a wealth of knowledge and a strong vision for operational excellence and high-quality made-to-order food to Whataburger. We are excited for her to extend her energy and passion for building great teams and delivering extraordinary hospitality to customers across our expanding operations.”

In February 2024, Whataburger relaunched the Whatacatch Sandwich and its dinner platter counterpart.