Each meal can be paired with BJ’s signature Pizookie dessert. Credit: The Image Party/Shutterstock.

American restaurant chain BJ’s Restaurant & Brewhouse has launched a new $13 Pizookie Meal Deal aimed at providing great value amid rising costs.

Available nationwide, the deal includes a choice of eight brewhouse entrées such as Italian Chicken Parmigiana Pasta, Classic Cheeseburger, Southern Fried Chicken or Strawberry Fields Chicken Salad.

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Each meal can be paired with BJ’s signature Pizookie dessert (a baked cookie with ice cream topping).

The $13 Pizookie Meal Deal is available for dine-in, takeout and delivery from Monday to Friday for a limited time.

The initiative is part of BJ’s strategy to deliver exceptional value, quality and guest satisfaction in a challenging market where meal prices are on the rise.

BJ’s Restaurants chief growth and innovation officer Putnam Shin said: “We wanted to create an unbeatable bundle that showcases our iconic dessert at an unbeatable price, offering guests the ultimate value for their dining experience.

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“In today’s economic environment, it’s more important than ever to provide something that truly resonates with our guests, and this deal strikes right at the heart of what they need — an indulgent treat at a price that doesn’t break the bank.”

BJ’s menu features options from slow-roasted entrées such as prime rib to Cherry Chipotle Glazed Salmon, deep-dish pizzas and the Pizookie desserts.

In early 2024, BJ’s introduced the limited-time Cinnamon Roll Pizookie, which features four freshly baked cinnamon rolls topped with vanilla bean ice cream, further enhancing its popular dessert lineup available at all BJ’s Restaurant & Brewhouse locations nationwide.

Founded in 1978, BJ’s operates more than 200 casual dining restaurants across 31 states, offering a variety of dining options including dine-in, takeout, delivery and catering for large parties.

The chain recently expanded its footprint with a new location in Tracy, California, near West Valley Mall on Naglee Road. The 7,500ft² location can accommodate up to 250 guests.