The coffee programme will be available at all Frutta Bowls locations until the end of 2024. Credit: Irina Rostokina / Shutterstock.

US-based restaurant chain Frutta Bowls has introduced a new premium coffee offering to its menu through alliances with La Colombe and Chobani.

For the first time, the chain is integrating La Colombe’s coffee bases, coffee smoothies and cold brews, complemented by Chobani’s creamer.

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La Colombe Wholesale senior vice-president Frank Eden said: “We are thrilled to have our La Colombe and Chobani products featured in Frutta Bowls locations across the country.

“This collaboration presents a fantastic opportunity to bring our beloved flavours to a new audience in a refreshing and innovative way. We can’t wait for our customers to try these unique and indulgent offerings.”

The launch of the coffee programme is being celebrated with a promotional offer of small cold brews for $4 from 22 September to 29 September 2024 at participating sites.

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Customers can order the new coffee options at all Frutta Bowls locations until the end of 2024, enhancing the chain’s diverse menu that already includes customisable bowls, smoothies, toasts and protein bites.

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The brand, which is part of the WOWorks family, currently operates 39 locations across 16 states.

WOWorks’ portfolio features other restaurant brands Saladworks, Barberitos Southwestern Grille and Cantina, Garbanzo Mediterranean Fresh, The Simple Greek and and Z!Eats.

WOWorks CEO Kelly Roddy said: “We are incredibly excited to introduce this new premium coffee category to our Frutta Bowls customers.

“While we are best known for our nutritious and delicious smoothie bowls, partnering with La Colombe and Chobani allows us to expand our offerings and deliver a superior coffee experience.

“This collaboration perfectly aligns with our commitment to providing high-quality, delicious and health-conscious options. And now with our new premium coffee line-up, customers can get their caffeine fix with their favourite bowl or toast.”

In 2023, WOWorks unveiled its new ghost kitchen platform called WOW Kitchens.