Chopstix aims to increase its reach in Europe and improve its digital and delivery services. Credit: Romix Image / Shutterstock.

QSRP has acquired a majority stake in Chopstix, a UK-based pan-Asian noodle chain.

This move aims to diversify QSRP’s offerings and strengthen its presence in the British market. Financial details of the deal were not shared.

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Established in 2002, Chopstix operates more than 150 sites in the UK, Ireland, and Romania.

QSRP has more than 1,240 restaurants across seven countries with a brand portfolio that includes O’Tacos and Nordsee. It is also the master franchisee for Burger King in Italy, Belgium, and Luxembourg.

This acquisition will help QSRP expand its range of cuisines while Chopstix aims to increase its reach in Europe and improve its digital and delivery services.

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The deal was supported by advisory companies, including Jefferies International, KPMG, Fladgate, Ernst & Young, and Jones Day.

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QSRP group CEO Alessandro Preda said: “Chopstix has demonstrated exceptional growth and a strong consumer following in the UK market.

“This investment is a testament to our confidence in Chopstix’s potential to become a leading QSR player across Europe.

‘Together, we will work to elevate the Chopstix brand and bring its delicious and convenient offerings to a wider audience.”

In July, Dunkin’ parent company Inspire Brands entered a master franchise agreement with Swiss restaurant group QSRP to introduce the American coffee and doughnut brand to France.

This partnership aims to expand Dunkin’s presence in the European market, tapping into France’s café culture.

The move is set to significantly increase Dunkin’s presence in Europe, with the first store in Paris scheduled to open next year. QSRP will have exclusive rights to develop the doughnut brand’s outlets across France.