The menu encompasses wings, gourmet chicken sandwiches and side options. Credit: Craveworthy Brands/PRNewswire.

Craveworthy Brands business unit Wing It On! and Sigri Indian BBQ have joined forces to launch a co-branded restaurant in Newark, New Jersey, US.

The new location at 155 University Avenue is the first collaborative venture between the chicken wing franchise and the local north Indian cuisine favourite.

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The co-branded concept allows guests to enjoy a dual dining experience with both brands under one roof.

With distinct signage and separate menu boards, the venue offers dishes from Wing It On!’s chicken wings to Sigri’s north Indian flavours, all at a single, convenient location.

Wing It On! was launched in 2011 and offers more than 20 unique sauces and rubs.

The menu extends beyond wings to include hand-crafted chicken sandwiches and a variety of sides.

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Sigri brings its traditional clay stove cooking, offering dishes such as freshly baked naan and Kathi rolls, all centred around the rich north Indian culinary tradition.

Craveworthy Brands founder and CEO Gregg Majewski said: “Opening Wing It On! in Newark is a significant milestone for Craveworthy Brands on the East Coast as we introduce our first co-branded location.

“This blends the best of both brands into one cutting-edge space, offering a unique and exciting dining experience. We’re eager to welcome New Jersey foodies to this transformed culinary spot and provide a standout experience that’s truly one-of-a-kind.”

The collaboration between Wing It On! and Sigri is expected to transform Newark’s dining scene, combining bold flavours and global cuisine to create a new culinary destination for residents and visitors alike.

Craveworthy Brands introduced Craveworthy Kitchen, a shared-kitchen concept, in downtown Chicago, in July 2024.