The new text marketing feature allows restaurants to connect with guests on mobile devices, delivering timely and relevant messages. Credit: Sevenrooms.

SevenRooms, a platform in customer relationship management (CRM), marketing, and operations for the hospitality industry, has unveiled a new text message marketing solution designed specifically for restaurants.

The feature is built upon the acquisition of AI SMS marketing platform HeyPluto, and enables restaurants to send unlimited character marketing campaigns via text, complete with emojis and multimedia attachments.

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Projected to surpass $12bn by 2025, the US SMS marketing industry presents an opportunity for restaurants to engage with customers and achieve a direct return on investment (ROI).

SevenRooms’ latest innovation allows for the launch of personalised, data-driven campaigns in minutes, with the ability to track reservation bookings and spending back to guest profiles.

The new text marketing functionality enables restaurants to connect with guests on their mobile devices, delivering timely and relevant marketing messages.

For diners, it provides a convenient way to receive promotions and updates from their favourite dining spots.

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SevenRooms co-founder and chief product officer Allison Page said: “Designed exclusively for restaurants, this easy-to-use marketing tool lets them select from restaurant-specific templates to send targeted messages to customisable, automated guest segments with a few clicks, reaching guests instantly.

“Plus, with point-of-sale integrations tied directly into SevenRooms’ CRM, we’re enabling operators to deliver personalised campaigns that elevate the guest experience while driving measurable ROI – an industry first.”

SevenRooms has leveraged HeyPluto’s advanced technology to offer 15 unique text marketing templates tailored for the hospitality sector.

Integrated with SevenRooms’ CRM, this solution is already being used by restaurant groups such as Maple & Ash and Fabio Viviani Hospitality.

Within six months, Fabio Viviani Hospitality reported a revenue boost of $432,000, with 5,726 covers and 1,784 reservations attributable to the text marketing solution.

Fabio Viviani Hospitality CMO Henry Kaminski said: “The ability to reach our guests directly on their mobile phones with personalised, timely offers has significantly boosted our engagement, with nearly 1,800 reservations booked as a direct result.

“With open rates close to 98%, we know our messages are being seen, and the results speak for themselves – more than $440k in revenue generated in just six months.”